How can a straightforward piece of plastic, the Lego come to be a worldwide hit? Lego has been nearby since the 1940's but in the last 10-15 years this toy has enjoyed renewed attraction. Lego has introduced faultless sets nearby movies such as Toy Story, Star Wars and Indiana Jones. In addition to this they've premiered a line of Lego construction blocks for older kids and adults that are interested in robotics in fact they have helped bring robotics and the thrill of construction working, captivating toys to everyone. But what kicked off the idea, and who exactly is Ole Kirk Christiansen?
Lego started out as wooden toys in the workshop of Ole Kirk Christiansen who lived in Denmark, and by trade was a carpenter. He started development wooden toys in 1932. The company came to be called Lego in 1934 and by 1940 they had wide into producing plastic toys. It was not until 1949 that Lego started selling "Automatic Binding Bricks" which were based on anohter product that was being sole in the Uk in the mid to late 1940's.
Lego Life
The attraction was that the blocks snapped together, but not so tightly that you could not detach them. Easier on little hands and fingers and on the parents that would buy the blocks for their kids.
The name Lego is coined form the Danish phrase leg godt which means "play well". The Lego Group's motto (in Danish) is "kun det bedste er godt nok" which means "only the best is good enough" and this was created by Ole Kirk to let his employees know that they should never skimp on ability something which he believed in strongly. That motto is still in use today.
It is surprising that at the time, Lego was not highly regarded by retailers or consumers and they had very poor sales because at the time nobody idea plastic toys could ever replace wooden ones. How times have changed since those early days.
It was not until 1958 that the contemporary Lego brick was patented, and in fact the changes which took place to the product which have lived on until today. Bricks that were made in 1958 are still compatible with current bricks.
Today while the main format of the bricks are the same, Lego has turned the product from a straightforward toy to versatile sets that can be mixed together to create astonishing designs. Reproductions of noted world landmarks are routinely built using Legos and approximately every major city in the world has hosted Lego construction competitions or displayed immense intricate Lego designs.
Some of the largest Lego sets have well over 5,000 pieces. Two such sets are the Star Wars Millennium Falcon with over 5,100 pieces and the Taj Mahal with close to 6,000 pieces.
Lego also produces licensed themes which contain Star Wars, Batman, SpongeBob SquarePants, Harry Potter, Indiana Jones, Avatar: The Last Airbender, Spider-Man, Ben 10, Toy Story, and Thomas the Tank Engine.
Lego has come to be a household name today and has spawned many spinoffs, such as video games, company consultancy services to encourage and nurture creative thinking, theme parks, sell outlets, children's clothing, board games, films and even books.
What is even more astonishing is that the company has remained hidden all these years and continues to institute Lego sets that capture childrens' and adults' imaginations nearby the world.
Ole Kirk Christiansen - originator of Legos
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